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sustainability
This is real progress’: airlines on sustainable aviation fuels and the chances of net zero flying
A century after aviator Francesco de Pinedo’s epic journey, aviation faces a new challenge: sustainability. With 70% of emission cuts reliant on Sustainable Aviation Fuel (SAF), the EU and UK now mandate 2% SAF use, rising to 6–10% by 2030.
Hilton and Too Good To Go Expand Europe‑Wide Partnership To Tackle Food Waste One Breakfast Buffet At A Time
The International Day of Awareness of Food Loss and Waste Hilton expanded its partnership with Too Good To Go across 14 EU countries making it the widest-reaching hotel group on the app The initiative cuts food waste and CO₂ emissions supporting Hilton’s Travel with Purpose sustainability strategy
Filtered Seawater Onboard: The Aviation Challenge Takes Off Again
KLM and KLM Cityhopper join SkyTeam’s Aviation Challenge for the 4th year, advancing sustainable aviation. Key actions: AI-based water use, efficient flying tools, meal pre-selection, digital passes, SAF priority boarding, and filtered seawater bottles—reducing waste, fuel, and emissions.
Alaska Airlines Advances Sustainable and Innovative Travel
Alaska Airlines, a pioneer in aviation tech, is advancing sustainability through Alaska Star Ventures. By investing in startups like ZeroAvia, Twelve, and Assaia, it drives innovation in SAF, hydrogen power, AI, and aircraft design—aiming to shape greener, more efficient air travel.
Five new A320neos join Brussels Airlines’ sustainability drive
Brussels Airlines will expand its fleet to 13 Airbus A320neos, adding five more from 2027. The new aircraft cut CO₂ by 20%, halve noise, and improve comfort. The airline also plans new A330 cabins and a renovated Brussels Airport lounge, reinforcing sustainability and passenger experience.
Finnair launches emissions cutting services for businesses
Finnair launches a SAF service for corporate clients via its Business program. Companies can track flight emissions, buy SAF environmental attributes, and receive audited certificates for reporting. Using book-and-claim, firms help scale renewable fuel use, cutting aviation’s carbon footprint.
Radisson Blu Bucharest Raises the Bar with BREEAM “Excellent” Certification
Radisson Blu Bucharest became the first 5-star hotel in the capital to earn dual BREEAM In-Use “Excellent” ratings. The two-year upgrade improved energy (82.6%), resources (81.25%), and wellbeing, cutting CO₂, boosting efficiency, guest comfort, and asset value while showcasing sustainable luxury.
Ascott puts sustainability at the heart of hospitality
Ascott embeds sustainability into operations via its Ascott Cares framework, targeting net-zero by 2050. Achievements include 8% energy 5% water cuts, AI-powered savings, GSTC certifications, disability inclusion training and global community projects making green travel part of the guest experience
Miles & More introduces new incentives for more sustainable flying
Miles & More now rewards members with miles & Points for CO₂-offsetting packages, combining SAF use and certified climate projects. Packages can be booked before/after flights or with miles. More SAF = more Points. This accelerates status rewards while fostering sustainable travel choices.