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In 2025, tourism surges as Paris, Madrid, Tokyo, Rome & Milan pioneer luxury, innovation, and sustainable travel.

Paris retains its top global tourism spot in 2025 with 18M+ visitors, driven by cultural heritage, Notre-Dame reopening, sustainable tourism, and infrastructure upgrades. Cities worldwide increasingly focus on eco-friendly practices, innovation, and enhanced visitor experiences.

Source: TTW
India’s aviation boom unlocks economic opportunities through infrastructure growth, tech advances, and sustainability

India’s aviation boom is fueled by rising demand, airport expansion, fleet modernization, and strong sustainability goals—solar-powered airports, carbon-neutral targets, cleaner aircraft, digital innovations, and UDAN connectivity—positioning India to become the world’s 3rd-largest aviation market by 2030.

Source: TTW
Mykonos Implements Desalination Initiative to Meet Tourism Demands, Ensuring the Water Sustainability

Mykonos will add 290,000 m³ of desalinated water from 2026 to ease peak-season shortages, supporting luxury tourism, protecting guest experience, boosting local jobs, and advancing long-term sustainable growth as a leading eco-minded premium destination.

Source: TTW
British Airways Surveys Members on Removing Premium Perks in the Name of Sustainability

British Airways surveys premium passengers on voluntary opt-outs—meals, amenity kits, sleepwear, luggage, and bottled water—to reduce waste, weight, and emissions. The initiative aims for sustainable operations while maintaining premium service and passenger choice.

Source: Aviation a2z
Hilton, Accor, Marriott, Mandarin Oriental & IKEA save over $100M annually using Winnow’s AI to cut food waste

Hospitality giants using Winnow’s AI now save $100M yearly by cutting food waste. Kitchens in 100+ countries prevent 28,000 tonnes of waste and 122,000 tonnes CO₂e, showing how chef-led, data-driven action delivers major cost, carbon and sustainability gains.

Source: Hotelier India
IHG’s Vignette Collection to debut in Malaysia

Mangala Estate Kuantan, IHG’s first Vignette Collection in Malaysia, emphasizes sustainability with nature-led design, eco-luxury practices, biodiversity preservation, community integration, and social initiatives like supporting global education through the World Literacy Foundation.

Philippines Leads The Charge In Sustainable Aviation With Cebu Pacific’s Groundbreaking, Greener, And Smarter Air Travel

Cebu Pacific leads Philippine sustainable aviation with fleet upgrades, fuel-saving practices, digital tools, electric ground ops and community projects. Award-winning, it targets an all-NEO fleet by 2030, lower emissions and net-zero by 2050, proving affordable travel can be greener.

Source: TTW
Singapore Introduces First-Ever Mandatory Sustainable Aviation Fuel Levy Starting 2026

Singapore will introduce the world’s first mandatory SAF levy from April 2026 to fund sustainable aviation fuel. Fees vary by destination and cabin class, are modest to encourage adoption, and support its goal of 1% SAF by 2026 and 3–5% by 2030, setting a global model for greener air travel.

Lufthansa Group expands operational efficiency programme

Lufthansa Group cut 170,000 tonnes of CO₂ since 2022 through 90 projects and aims to avoid 50,000 tonnes more annually by 2028 via fuel-saving tech, digital tools, AeroSHARK coating and alternative fuels, while adding green fares and an environmental surcharge.

Source: BTN Europe